Rising from the industrial surrounds of Brooklyn’s historic Navy Shipyard, Hypefest was the first event of its kind for long-time culture kings, Hypebeast. An eclectic mix of fashion, music, technology and art came together on the banks of the East River for a single weekend, and Roborace sat pride of place in the center of it all with the Robocar Remix project.
In collaboration with designer Errolson Hugh from Acronym, Roborace unveiled a digital vision of where artificially-intelligent motorsport could be in ten years’ time, complete with power-ups, traffic, and drones. Attendees were transported to this world via Robocar VR, our custom, fully immersive experience with motion control by D-Box that simulates racing at speed.
As a part of the project, Acronym designed the custom livery on Robocar and a matching capsule collection, featuring hoodies, T-shirts, and headwear.
Roborace is the world’s first competition for human + machine teams, using both self-driving and manually-controlled cars. Race formats will feature new forms of immersive entertainment to engage the next generation of racing fans. Through sport, innovations in machine-driven technologies will be accelerated.
Roborace will redefine the way you think about autonomous technology.
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